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May 29th, 2008    Subscribe To Our Feed

Who Wants To Go Into Business

April 14th, 2010    Subscribe To Our Feed

Are you looking to go into business for yourself? Do you want to have more control of your schedule, and have a company that you can pass on to your children? Before you completely branch off financially, you may want to learn more about franchising. You can become an owner of one of your favorite business chains, and may decide to stay with the company and work on more of a corporate level in the future. Here is some information about franchising that will help you to make the best financial decision for you and your family.

Some of the pros you’ll find about franchising is that you’ll be part of the turnkey system. This means you’ll have a proven way to generate profits, and if you don’t have lots of experience in marketing, this is definitely the way to go. Since you’ll be running a franchise, the name of the business will already be well-known; it may just be up to you to let people know about the actual location where you’ll be doing business.

Another good thing about franchising is the support that you’ll receive. Small business owners that are starting a company completely on their own usually have very little help when it comes to organizing finances or attracting employees. However, when you buy a franchise, you can share your challenges and successes with other entrepreneurs, and you can get the help that you need to maintain the company’s image and standards. There are plenty of large chains that you could become franchise owner in, such as large restaurants like McDonald’s, or Subway, the popular sandwich chain. You can look at the huge success of these restaurants for inspiration, and you’ll have a regional contact that you can go to for advice if you find that your sales are not as high as you would like them to be, or you want to improve your customer service skills.

While there are lots of positive things about franchising, there are a few drawbacks and challenges as well that you’ll need to be aware of so that you can run your business smoothly. For instance, you will have less professional freedom as a franchise owner, since you will be required to share financial information with the corporation, and have to employ uniform operating standards within your business. You’ll also have to pay royalty payments every year that will cover the cost of advertising and operations support. This means less of a profit for you, but if you are just starting out, the cost could be well worth it.

If you want to know more about franchising, and think you may want to get started, you can check out sites like www.myfranchisepath.com.

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Skytyping Your Advertising Message

April 14th, 2010    Subscribe To Our Feed

The sky is not the limit; it is the opportunity for serious mass advertising. The success of banner ads and skywriting prove that. A banner ad is a streamer or billboard dragged behind an airplane over a large gathering of people. Skywriting, on the other hand, contains no printed material. The plane actually writes the message with smoke on the canvas of the sky.

How does Skywriting work? A paraffin oil is injected into the exhaust of the airplane at controlled times, causing a white smoke to form. As the plane flies in various formations turning on the oil spray, letters of a message are formed. The letters are formed from 7000 to 17,000 feet up, and are at times a mile tall.

A unique form of skywriting is called, among other things, skytyping. Five or six planes fly in unison over the selected area. A computer on the lead plane decides when each plane is to make smoke and for how long. The result is a series of dashes in a straight line. When viewed from the ground, these dots or dashes of smoke together form parts of letters and eventually an entire word or sentence, much like the dots on a computer screen form a word or picture.

There are advantages and disadvantages to each technique. The advantages to skytyping are as follows: The message is made much quicker and thus can be longer. While it takes a plane 60 to 90 seconds to form one letter in skywriting, the letters are formed in a few seconds with skytyping. This means the entire message is still visible when it is finished. With skywriting, a long message will mean the first letters have drifted away by the time the message is finished.

Skywriting demands a greater skill level on the part of the pilot. He must be able to maneuver a plane in every direction to form uniform letters to make a readable message. The skytyping pilots, on the other hand, only fly in a straight line. The computer determines when the smoke is made to form the message letters.

Because skywriting only needs one or two planes, the cost is less than hiring a whole fleet of planes to make one message. Geico insurance has made the skytyping their name against the sky famous.

Both methods have some advantages in common. First, the message is environmentally friendly. The paraffin smoke is harmless. Second, the preparation is simple. There is no need to print an expensive sign to be dragged behind a plane. The pilot just plans how to fly the letters of the message in his skywriting or programs the message into the computer for the skytyping. The message can be repeated or changed as the client desires.

Skywriting and skytyping also have an advantage in common with aerial advertising. All use the the sky to present their advertisement to a large attentive audience without any visible competition. This advantage has proven to be effective and well worth the skywriting cost.

Nighttime Aerial Advertising

April 14th, 2010    Subscribe To Our Feed

Aerial Advertising Services

The last frontier is a phrase used by some to describe deep space, and by others to describe the oceans. In advertising the sky is like a huge surface on which to display a temporary message for all to see. We might say the sky is the last frontier in advertising. Aerial advertising uses this resource by pulling banners or billboards behind planes over large crowds. The message they contain gets read by a large number of people in a short time.

Not long ago aerial messages were mostly novelty announcements like wishing someone a happy anniversary or flying a proposal for marriage. But today most of the messages are advertisements for special events coming up, for products or services, or for a political candidate.

Besides airplanes pulling the ads, some are pulled by helicopters, while others are written on balloons or blimps to float over the audience. The very presence of such a message demands it be read whether the person below is interested in the information or not. It has proven to be an effective way to get a message across at a relatively low cost.

A novel twist to aerial advertising is night ads. These are lighted messages appearing on the under side of the plane. Almost like a UFO, the message suddenly appears in the dark sky and again, demands to be read.

We have all seen the signs on banks or motels where lights form words or numbers to display a message.  Now imagine this display attached to the underside of an airplane and flown over a crowd of people at night.  That is a night aerial ad. One company states the message is displayed on a 36 foot grid with letters 8 feet high, the grid containing 252 lights.

The eight feet tall letters are made with high intensity individual lights. They have some variety, like making the message blink on and off, be made bold, travel right or left, scroll up or down, or sweep right or left. A little imagination can display a message that will keep the attention of the audience during the entire time it can be read while passing over.

This display, though not yet in color, has several advantages over daytime banner ads. The preparation of the message is just a matter of typing the words or numbers into the computer. The message can be repeated or reworded for variety. There is no need for risky low level flying to get the message into the air as with banners.  The aerial night ad can be longer and contain more information also. A disadvantage is that people are generally indoors at night and less likely to read the message.

If you are interested in a lighted night message - a moving billboard in the sky - first plan your message. The message should be less than 45 characters and should contain the information you want to convey, preferably in a creative way. Once this is done, check the internet to see if an banner towing company is available to serve your area. It is a relatively inexpensive way to get a message to a crowd of people who will be sure to see it in the sky.

The bad influence of Media Campaign

April 14th, 2010    Subscribe To Our Feed

I want aid!

I am alive with a aggregation that has been complex in a banking crisis

. A consequence of this crisis has been that its image has been severely damaged, both in the public ( Public Relations Melbourne ) mind and in public opinion.

That is why we address to you to see if I could accommodate references or web pages and accessories ambidextrous with the case area advice affairs advice in the times of crisis

. Mayday!”

Often we find this request for help with advertising agencies, in virtual forums, magazines, newspapers, and often there are no immediate alternatives visible.

Over a number of years ago I served as spokesperson, publicist, journalist, public relations ( PR agency ) officer, director of communications and marketing manager for several multinational companies. Also, on the other hand, I have been accounts executive of prestigious international advertising agencies, and now I am an independent consultant.

In all these roles, I have faced situations of scandals and attacks through the news media (radio, newspaper, television or internet) to my brand, my business or my client to seek influence or discredit the public ( Publicity PR ) opinion in unfair competition or commercial conflicts of interest in most cases. How do I preserve the image of my institution or client and their brands in these difficult times?

This is the big catechism that we as media professionals face, back our aggregation is aback in the architect of the media and its name appears in the account with abrogating adjectives

.

How should you go to accommodated them

? How do you respond? It will be counterproductive to answer these attacks? Is it better to keep silent and let the news and the negativity fall down? Is it necessary for us all to be the journalists who find out our discription of incidents? And what if this makes things rather worse? Oops moments pushing!

It’s incredible… but also communicates silence! Staying silent is not the best solution, but we must plan carefully and strategically the key contingency messages to be disclosed to achieve a proper position to change or at least balance the discursive context of public debate through the media. You should not think that you can succeed with a traditional campaign ,this is just one instrument among others that could be make use of ,relying on every circumstance.

A Lesson in Tax Law, Chapter 4: Taxation and The Isle of Rhodes

April 14th, 2010    Subscribe To Our Feed

W. Marc Gilfillan

W. Marc Gilfillan, CPA, NC, individual and business CPA and Tax expert, shares about the history of taxes…

The city of Rhodes: a seminal connection to Rome and Greece. All shipping from the east halted for restocking or to switch cargo at Rhodes. The port at Rhodes, like every other harbor, had a tax on all transaction - 2%. Rhodes prospered and flourished, in the banking and commerce industry especially. The wealthy heads of Rhodes erected a 100-foot-tall bronze colossus of Apollo at the entrance to the harbor. It named as one of the seven wonders of the ancient world (whether it actually straddled the harbor entrance remains a mystery). If you are feeling the pressure with today’s taxes, call a Raleigh NC Accountant for all your tax-related needs!

Things were fine until 225 BC. An earthquake caused the statue to topple and not much more is heard from Rhodes following the disaster. Did the earthquake wipe out the city? Decimate the harbor? Well, this is the remainder of the story. The Roman Senate was furious with Rhodes due to the fact that during the recent Rome-Macedonia War, Rhodes had declared neutrality. After relying so much on Rome for so many years, Rome wanted more. They wanted Rhodes to take their side and contribute to the war effort. Because of this, after the war, the Romans made their course of action. They established a tax-free harbor on the nearby Isle of Delos. There was not a two percent harbor tax! In the first year since the port was created, trade declined eighty-five percent in Rhodes. Rhodes was in ruin. Go here if you want help with modern-day Tax Preparation, bookkeeping, and payroll in Cary NC.

So, was it the earthquake that ruined Rhodes’ prosperity? The answer is no, Rhodes had since rebuilt after the disaster (although they didn’t replace the statue). What brought Rhodes down was no earthquake or natural disaster or war or disease. It was Roman tax policy. Everything to avoid a 2% tax. The Switzerland of the ancient world, the commerce giant of the east was brought down because people desired to avoid a two percent tax.

Keep an eye out for W. Marc Gilfillan’s next chapter in his History of Taxes series: Roman Taxes.

http://www.marccpa.com/

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